An electoral and political strategy for the left
For the latest publications, events and Fabian Review Online articles from our Labour’s Next Majority programme, click here.
Policy, message, organisation.
These are the three key components of any election winning campaign.
Since its defeat in the 2010 General Election, the Labour movement has tried to come to terms with its failure in these three areas. A number of commentators have looked at each of these in turn and made recommendations on how to win focused on one or the other.
The Fabian Society’s ‘Labour’s Next Majority’ project is an attempt to unify all these three areas.
Bringing together policy experts, pollsters, campaign professionals and Labour activists the Fabian Society will examine how policy, message and organisation can work together and inform each other to deliver a majority for the Labour party at the next General Election.
The Labour’s Next Majority programme was launched in June 2012 with the Fabian Society’s Summer Conference and has already seen the landmark publication of the “The Shape of Things to Come”, edited by John Denham, looking at the possible shape of the next Labour government.
Five key questions this research will answer:
- How does Labour’s campaign strategy deliver a victory at the next election. Do we pursue a progressive majority, undertake a New Labour targeting strategy in marginal seats or do we try win back the 5 million votes lost between 1997 and 2010?
- What is the relationship between different policy agendas and the mechanics of electoral victory?
- What coalition of voters should be targeted to deliver victory at the next election? Should Labour seek to unite a progressive majority, target unaligned voters in marginal seats or prioritise increasing the number motivated to vote at all?
- What can be learnt in organisational and messaging terms from the seats that locally outperformed the national vote for Labour in 2010?
- What is the basis of David Cameron’s post-2010 electoral appeal and how ‘stickable’ is the 2010 Tory vote?
If you’d like to know more about our Labour’s Next Majority programme or are interested in partnering with the Fabian Society, please contact Deputy General Secretary Marcus Roberts by emailing him at marcus.roberts@fabian-society.org.uk.
