When Labour embraces campaign change it can win in even the toughest of seats. In 2010 the party beat national swings in the constituencies where campaigners put greater emphasis on boots on the ground rather than leaflets through the letterbox. And as the general election strategy for 2015 is plotted in party headquarters, the principle of community organising should be at the very heart of decision making.
Half organising pamphlet, half a call to arms for Labour party activists up and down the country, this collection showcases the experiences of community organisers. It combines inspiring case studies with innovative advice on how to reinvigorate a local campaign, spurring on Labour’s drive to win back voters’ trust, build volunteer capacity and deliver tangible change on local issues.